Google Radio Ads Off The Airwaves

The audio ad service was launched in 2006 to enable the buying and selling of radio ads via Google AdWords. However, the search company now feel that in spite of investing a lot of resources, these services have not actually managed to create the kind of impact that was expected and it would be better to discontinue these services.

Google's entry into radio advertising may not come as a complete surprise. The company hinted at such a move in January 2006, when it bought dMarc Broadcasting. The purchase cost the company approximately $1 billion, but it bought them a company that connects radio stations to advertisers via an automated system.

If Google radio ads actually catch on, they could have significant implications for the way radio ads are sold. That could be a good thing for an industry that saw April revenues, for example, drop 5 percent from a year ago, according to the Radio Advertising Bureau trade association.

Even though Google executives maintain that they are closing the audio ads service due to failed expectations, if one looks at all their other recent cut-backs - print ads, followed closely by the closure of Jaiku, Dodgeball and Notebook - it looks suspiciously like a move to try and keep up the profit margin and tide over the financial meltdown by sticking to what they know best - search.

Why should you advertise on Google now with Wisdek?

This is a good question, especially concerning that you will be investing capital into your company’s future commerce. This is another reason why the earlier you start a new marketing campaign with Wisdek, the better. The exposure you’ll gain now may create the momentum your business needs in the months to come.
There are many reasons why you should not wait. The keyphrases in your industry may yet be cost-effective at this time. This means that those keyphrases may not have largely been taken advantage of by competitors in the market, and the cost may be much cheaper now than future pricing due to popularity of impressions and clicks. Wisdek secures only so many spots in the sponsored links at the top of the first page of Google. Once these are filled, it is extremely difficult to place websites within these ranks.
Wisdek offers competitive pricing for top ranking and 24/7 exposure, unmatched in the market. You may be able to lock in a yearly rate now where prices otherwise fluctuate month to month, often times rising beyond average pricing. Yearly rates are also more economical as pricing saves you more money on your investment over month to month pricing.
Investing in a marketing strategy with Wisdek is recession proven. Internet marketing is the only marketing vehicle that is currently growing during these turbulent times created by the world economy crisis. Other vehicles (television, radio, and newspaper) are currently declining.Now more than ever is the best time to invest in Wisdek for your company’s marketing needs. Get a head start above the competition now, you can’t afford to wait.