Google

On average there is a mint new article about Google per hour. Its stocks are falling. It launches new products. It helps the homeless. Software giants combine forces to remain competitive in the face of the monster adversary. It uses questionable, but efficient tactics to promote its applications to business clients. It is about to add a Health division to its existing ones. There is no other company, topic, or persona which consistently generates an equal amount of interest and speculation. It had quietly crept into our vocabulary: ‘google it’ is a commonly used expression, no other search engine’s name became synonymous with ‘search’. Google is currently attempting to offer a simple and cheap solution to online advertising, making it easy for advertisers to exhibit intricate marketing campaigns that include search, mobile and video ads. The technical side is easy. Wither or not advertising on Google will reduce advertising costs and will increase revenue, or will turn out a money-eating machine is the question. It is up to the advertising specialists. Google was designed with a mission in mind: to organize world’s information. Its approach to the advertisement is consisted with its mission; it takes great pains to deliver the correct target audience in the correct geographic locations. Those who are capable of using this awesome, simple, yet mind-bogglingly sophisticated system to their client’s advantage are ahead. Those who are waiting for the rulebook, for concrete explanations why Google is good (or not), and for the perfect scenario are inevitably falling behind. Progress evolves rapidly; check Google News in thirty minutes - there are bound to be fresh updates, opinions, developments or analysis. World’s biggest search engine does not rest, nor is it slowing down.