Wisdek.... Goals For Your Company

Wisdek??? What can I say about this leading online marketing company,that has been putting companies on the map since 1998. When you come across a service, that not only will market your company the right way, but will also give a flat fee, with unlimited clicks on your campaign. This is Wisdek´s priority!!! And with that saying, Wisdek prides themself on promoting a company´s website that way it should be. By expanding a company´s website, you will have the tool of catching the eye of your customers and also of your competitors.This is what Wisdek does for a living....making you money!!!!

Why should you advertise on Google now with Wisdek?

This is a good question, especially concerning that you will be investing capital into your company’s future commerce. This is another reason why the earlier you start a new marketing campaign with Wisdek, the better. The exposure you’ll gain now may create the momentum your business needs in the months to come.
There are many reasons why you should not wait. The keyphrases in your industry may yet be cost-effective at this time. This means that those keyphrases may not have largely been taken advantage of by competitors in the market, and the cost may be much cheaper now than future pricing due to popularity of impressions and clicks. Wisdek secures only so many spots in the sponsored links at the top of the first page of Google. Once these are filled, it is extremely difficult to place websites within these ranks.
Wisdek offers competitive pricing for top ranking and 24/7 exposure, unmatched in the market. You may be able to lock in a yearly rate now where prices otherwise fluctuate month to month, often times rising beyond average pricing. Yearly rates are also more economical as pricing saves you more money on your investment over month to month pricing.
Investing in a marketing strategy with Wisdek is recession proven. Internet marketing is the only marketing vehicle that is currently growing during these turbulent times created by the world economy crisis. Other vehicles (television, radio, and newspaper) are currently declining.Now more than ever is the best time to invest in Wisdek for your company’s marketing needs. Get a head start above the competition now, you can’t afford to wait.

Wisdek discontinues Yandex

Wisdek decided to discontinue offering Yandex to its Russian clients. This does not contradict with Wisdek's effort to continue agressive growth in Russia for its main stream services. At this time Wisdek has more potential in expending and securing growth for a long time with its Google Adwords platform" as quoted from Wisdek's CEO, Alex Dudarev.

Wisdek Forum Launched

Wisdek is pleased to announce that it has released a new forum dedicated to Online Advertising featuring information tips & help on pay-per-click search engines. The forum is designed to bring together online advertisers and technicians that work on optimizing pay per click accounts on behalf of their clients.
Wisdek is looking forward to answer your questions and see our community grow.

Yahoo vs. Google

Yahoo vs. Google – not anymore, not quiet. The first is facing a takeover from Microsoft, the second is making close to 70 percent more per search advertisement, and continues to increase its presence and its profits. Although Yahoo's reported profits for the first quarter are unexpectedly high, it continues to experience humongous pressure from Microsoft to either except its $31 a share bid or to face the consequences. The "or else" threat, politely issued from Microsoft means a takeover battle Yahoo can ill afford. comScore reports that although two years ago Yahoo's share of search engine advertising market was 29 while Google controlled 45 percent of the market, since then the ration has shifted dramatically. Yahoo lost ground significant and currently has 21 percent of the market share, while Google enjoys 60 and plans to expand aggressively. Should Yahoo decline the offer from Microsoft it just might stay afloat by allowing Google to sell advertising on their search engine. No certain decision in regards to either of the proposals has yet been made. It should be fascinating to watch the battle of the online advertising giants unfold.

Lean Times and Online Advertising

As countries around the world brace for possible recessions, and individuals, alongside with the corporations are becoming more cautious when and where they spend their money, online advertising market uncorks champagne. They have a reason to celebrate; since it is much easier to measure the efficiency of online advertisement, compared to that of print or TV more and more clients, set on downsizing the budget, while getting the most bang for their buck, turn to Web for promotions. "We constantly hear from our clients that when they're tightening their ad budgets, they look to digital because it's accountable and measurable, and they have a sense of what's working and what's not," Forbes magazine quotes Darin Brown, chief strategy officer at Avenue A/Razorfish. McDonald’s reportedly singed a $10 million deal with this ad company, so it’s clear that Darin Brown knows exactly what he is talking about. McDonald’s example used here is far from unique, just flashy.

Google Plus DoubleClick Equals Love

Google is beyond big - its proportions, in regards to everything (from the number of employees to the number of users, to their financial worth) are mind-blogging already and only keep growing. Thanks to its recent acquisition of DoubleClick, Google currently controls what is assessed to be just over 69% of the online advertising market. Microsoft and Yahoo’s concerns over Google’s domination of the online advertising market are well grounded. In fact, Attributor has recently released a survey which clearly shows that Google and DoubleClick control 34.39% and 35.3% of the ad server market. Google averages out 1,107,489,739 of unique monthly users, DoubleClick boasts 1,079,203,140, Yahoo comes in third place with an estimated 362,201,931 visitors, giving it 11.54% of the ad market share, and MSN lags behind with a modest 309,290,121 number of unique visitors a month, which translate into n 9.8% of the total online advertising market. Google shares are on the rise again this week, which is hardly surprising, given the numbers provided above. Due to Google’s clear lead in the number of the unique users it attracts monthly, its stocks are likely to keep growing. If you are a merchant, and you know that search engine A has almost three times the number of users than search engine B, where would you advertise, given that the cost of advertisement is roughly the same?

Goohoo

Goohoo? Goohoom? Agoohoo? What will be the name of the future search engine, if monopoly seems to be the question of when, not if? There are speculations that Yahoo just might form some kind of alliance with Google to prevent being taken over by Microsoft. Away from the public eye the battle of the corporate giants is gaining momentum. Associated Press reports that Yahoo “hopes to build upon the Google deal by combining its online operations with Time Warner Inc.’s AOL, which has been struggling to regain its stride after stumbling badly for years.” Google, revenue from search advertisement steadily increased by 2.7 percent throughout March, is planning to run search ads alongside Yahoo’s in the United States. ComScore reports that profits from paid advertisement are slowly decreasing, which is bad news for Yahoo, Google, and Microsoft, but is definitely good news for their clients; ideally in a bid to stay ahead the companies may lower their pay per click costs. Today is not that day. Sadly.

Let the World Know You Exist.

Let the World Know You Exist.

Indeed. How else is one supposed to do business? Internet is the great place to start. The quest to satisfy professional curiosity about the advice and the information available to those desirous to increase their business and visibility on the web brought mixed results. Apocalyptic predictions and conspiracy theories aside (domain names are ALL rapidly running out, strings of numbers are soon to replace website domains and names; Google tracks and stores all information in the preparation of its quest to take over the world – one personal website at a time) the amount of information, delivered via different channels and very different styles is overwhelming. There are dry bottom-line statistics, offering number of registered businesses and domains, nationally and world-wide. There are philosophical, Nietzsche-hued articles about the good and the evil of search engine marketing, pay per click advertising, and search engines in general. There are articles brimming with integrals, fractions and factors which make stock exchange column read like a children’s bed time story. There are articles where the first word of every sentence is a verb, firing off orders like a "runaway gun"- you don’t even have to actually read the article it to hear it barking at you.

How do you….? Why do you…? Website optimization, search engine and directories promotions, copywriting, marketing, linking, bookmarking – all the new, the old and the cleaver manipulation combined, aesthetic claims aside, serve one purpose – to increase profit. It is the old good marking and advertising, cloaked in the ‘I’m so advanced, you can do me yourself’ selling strategy, aimed at the small and mid-sized business. Big, successful companies don’t separate online advertising and all other media-type advertising; all their marketing needs are taken care by the capable hands of either their own marketing departments, or a marketing corporation they are clients of. You might become a devoted student of the new tricks and lingo, and with enough determination – ‘Sky is the limit. If there is a way, there is a will’ to overuse the clichés. Formal education, or even a course, taken through an accredited educational facility will help in understanding and mastering the processes. If you are hell-bend on learning how to create and to run a successful online promotion for yourself – grasping the ‘why’ is fundamental. Rules of the game, shortcuts to fame, logic and many components change too fast. That what were little-known, highly-effective gimmick a mere six months ago are completely outdated and are disregarded today. If you are an aspiring student – focus on the ‘why’ part of the question first, in the long run it will be significantly easier for you to stay up to date and to be able to judge which ‘how’ articles are valuable, whether or not they are up to date, and what are the latest ‘it’ gimmicks in the business.

Online Advertising

Online Advertising

If you are reading this post, I am positive that you know what online advertising is. It is a form of advertising that uses the internet as the means of delivery marketing messages and promotions to potential customers and clients. It includes banner ads, ad networks, e-mail advertising and search engine results pages.

There is a number of ways in which online advertising is purchased: Cost Per Impression, Cost Per Visitor, Cost Per Click, and Cost Per Action. The names are self-explanatory.

Cost Per Impression means that advertisers literally pay for the 'impression' of their ad to a specific audience.

Cost Per Visitor means that advertisers pay for the visit of a targeted visitor to their websites.

Cost Per Click means that advertisers pay when a targeted user clicks on their advertisement is redirected to the advertiser's website.

Cost Per Action means that the advertiser pays only for a completion of a certain transaction by the user (i.e. purchase). This type is mostly used in the affiliate marketing branch of businesses, and is generally not viable/available to small and medium sized businesses.

Research shows that users consider the search engine results pages to be the most useful and the least disruptive, while the floating media-rich advertisement (an ad which floats across the screen) and the expanding media-rich advertisement (an ad which increases and may change the contents of the webpage) are among users' least favorite types.

Do you need an AdWords Expert?

Do you need an AdWords Expert?

Only you are able to answer that question. There are four points to consider:

What is your knowledge of AdWords?

What is the size of your business?

What are your available resources?

What are your plans?

What is your own knowledge of AdWords? If you are highly proficient both technically and linguistically, feel that you know AdWords inside out, and have a proven successful track record, hire only if you think they can increase profitability of your campaigns more than you can yourself. Alternatively, if you have the budget, it could be a useful and an interesting experience to hire a pro for a couple of months to compare results with. This yardstick can be quite an eye-opener, just keep in mind the accompanying context of ebb and flow of the economy and seasons.

If you are a small business on a small budget – find a company or an expert who is willing to take on your account on a monthly basis, and work with them for a few months to evaluate the results.

If you are a midsize/large business, definitely hire an expert. Analyze Return on Investment (ROI) after a few months of AdWords campaigns to make a decision on whether to increase or reduce the allocated budget. Aim for an annual contract to save money in the long run.

AdWords accepts credit cards or money transfers. Money transfers are great but cumbersome. Poorly orchestrated campaign could (and most likely would) cause unforeseen charges to your credit card, gobbling up ‘available credit’ and lowering your credit rating in the process. Having an expert managing your campaign significantly reduces that possibility. A number of companies will manage your account with their money, should there be a judgement error causing a ‘run-away’ campaign – no skin off your back.

If you foresee a long-term affaire - de - coeur with AdWords it is especially important to predetermine your course of action. Whichever path you decide to pursue comes at an invariable cost. You can have somebody within a company trained for this job (Expenses: cost of training, cost of errors, time). You can hire an expert (Expenses: time to find the expert, cost of services). You can learn to do it yourself (Expenses: cost of errors, time).

The points above are just a few things to consider. Nobody knows your business like you do. Google is simply a toy or a tool.

Google

On average there is a mint new article about Google per hour. Its stocks are falling. It launches new products. It helps the homeless. Software giants combine forces to remain competitive in the face of the monster adversary. It uses questionable, but efficient tactics to promote its applications to business clients. It is about to add a Health division to its existing ones. There is no other company, topic, or persona which consistently generates an equal amount of interest and speculation. It had quietly crept into our vocabulary: ‘google it’ is a commonly used expression, no other search engine’s name became synonymous with ‘search’. Google is currently attempting to offer a simple and cheap solution to online advertising, making it easy for advertisers to exhibit intricate marketing campaigns that include search, mobile and video ads. The technical side is easy. Wither or not advertising on Google will reduce advertising costs and will increase revenue, or will turn out a money-eating machine is the question. It is up to the advertising specialists. Google was designed with a mission in mind: to organize world’s information. Its approach to the advertisement is consisted with its mission; it takes great pains to deliver the correct target audience in the correct geographic locations. Those who are capable of using this awesome, simple, yet mind-bogglingly sophisticated system to their client’s advantage are ahead. Those who are waiting for the rulebook, for concrete explanations why Google is good (or not), and for the perfect scenario are inevitably falling behind. Progress evolves rapidly; check Google News in thirty minutes - there are bound to be fresh updates, opinions, developments or analysis. World’s biggest search engine does not rest, nor is it slowing down.

Web Marketing Welcome Blog

Hello,

Welcome to the new and improved Wisdek blog. A few months back, our team pushed us to bring the new and more informative web marketing blog.

The old blog did not correspond to the new demands of today's web surfers. Our postings were infrequent and not much informative. We plan on improving the organization of the site, so information should be easier to find.

We will be happy to see the comments and feedback from our readers to continue improving our services and content delivered to you.

Thanks for your continued interest in our company and our services.

Dimitri Konchin