Google Plus DoubleClick Equals Love

Google is beyond big - its proportions, in regards to everything (from the number of employees to the number of users, to their financial worth) are mind-blogging already and only keep growing. Thanks to its recent acquisition of DoubleClick, Google currently controls what is assessed to be just over 69% of the online advertising market. Microsoft and Yahoo’s concerns over Google’s domination of the online advertising market are well grounded. In fact, Attributor has recently released a survey which clearly shows that Google and DoubleClick control 34.39% and 35.3% of the ad server market. Google averages out 1,107,489,739 of unique monthly users, DoubleClick boasts 1,079,203,140, Yahoo comes in third place with an estimated 362,201,931 visitors, giving it 11.54% of the ad market share, and MSN lags behind with a modest 309,290,121 number of unique visitors a month, which translate into n 9.8% of the total online advertising market. Google shares are on the rise again this week, which is hardly surprising, given the numbers provided above. Due to Google’s clear lead in the number of the unique users it attracts monthly, its stocks are likely to keep growing. If you are a merchant, and you know that search engine A has almost three times the number of users than search engine B, where would you advertise, given that the cost of advertisement is roughly the same?