Let the World Know You Exist.

Let the World Know You Exist.

Indeed. How else is one supposed to do business? Internet is the great place to start. The quest to satisfy professional curiosity about the advice and the information available to those desirous to increase their business and visibility on the web brought mixed results. Apocalyptic predictions and conspiracy theories aside (domain names are ALL rapidly running out, strings of numbers are soon to replace website domains and names; Google tracks and stores all information in the preparation of its quest to take over the world – one personal website at a time) the amount of information, delivered via different channels and very different styles is overwhelming. There are dry bottom-line statistics, offering number of registered businesses and domains, nationally and world-wide. There are philosophical, Nietzsche-hued articles about the good and the evil of search engine marketing, pay per click advertising, and search engines in general. There are articles brimming with integrals, fractions and factors which make stock exchange column read like a children’s bed time story. There are articles where the first word of every sentence is a verb, firing off orders like a "runaway gun"- you don’t even have to actually read the article it to hear it barking at you.

How do you….? Why do you…? Website optimization, search engine and directories promotions, copywriting, marketing, linking, bookmarking – all the new, the old and the cleaver manipulation combined, aesthetic claims aside, serve one purpose – to increase profit. It is the old good marking and advertising, cloaked in the ‘I’m so advanced, you can do me yourself’ selling strategy, aimed at the small and mid-sized business. Big, successful companies don’t separate online advertising and all other media-type advertising; all their marketing needs are taken care by the capable hands of either their own marketing departments, or a marketing corporation they are clients of. You might become a devoted student of the new tricks and lingo, and with enough determination – ‘Sky is the limit. If there is a way, there is a will’ to overuse the clichés. Formal education, or even a course, taken through an accredited educational facility will help in understanding and mastering the processes. If you are hell-bend on learning how to create and to run a successful online promotion for yourself – grasping the ‘why’ is fundamental. Rules of the game, shortcuts to fame, logic and many components change too fast. That what were little-known, highly-effective gimmick a mere six months ago are completely outdated and are disregarded today. If you are an aspiring student – focus on the ‘why’ part of the question first, in the long run it will be significantly easier for you to stay up to date and to be able to judge which ‘how’ articles are valuable, whether or not they are up to date, and what are the latest ‘it’ gimmicks in the business.