Goohoo? Goohoom? Agoohoo? What will be the name of the future search engine, if monopoly seems to be the question of when, not if? There are speculations that Yahoo just might form some kind of alliance with Google to prevent being taken over by Microsoft. Away from the public eye the battle of the corporate giants is gaining momentum. Associated Press reports that Yahoo “hopes to build upon the Google deal by combining its online operations with Time Warner Inc.’s AOL, which has been struggling to regain its stride after stumbling badly for years.” Google, revenue from search advertisement steadily increased by 2.7 percent throughout March, is planning to run search ads alongside Yahoo’s in the United States. ComScore reports that profits from paid advertisement are slowly decreasing, which is bad news for Yahoo, Google, and Microsoft, but is definitely good news for their clients; ideally in a bid to stay ahead the companies may lower their pay per click costs. Today is not that day. Sadly.
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