Lean Times and Online Advertising

As countries around the world brace for possible recessions, and individuals, alongside with the corporations are becoming more cautious when and where they spend their money, online advertising market uncorks champagne. They have a reason to celebrate; since it is much easier to measure the efficiency of online advertisement, compared to that of print or TV more and more clients, set on downsizing the budget, while getting the most bang for their buck, turn to Web for promotions. "We constantly hear from our clients that when they're tightening their ad budgets, they look to digital because it's accountable and measurable, and they have a sense of what's working and what's not," Forbes magazine quotes Darin Brown, chief strategy officer at Avenue A/Razorfish. McDonald’s reportedly singed a $10 million deal with this ad company, so it’s clear that Darin Brown knows exactly what he is talking about. McDonald’s example used here is far from unique, just flashy.