Advantages of PPC

The advantage of PPC advertising is that you achieve a top ranking the very same day versus waiting for weeks or months with the free major search engines and you receive a guaranteed placement on every keyword you choose without needing to tweak the content of your pages.

PPC ads can immediately generate visibility for your website by getting you placed on SERPs of the desired keywords. Distinctively, PPC advertising is Definite, Flexible and Low Risk. Meanwhile, creating a "good landing page" that utilizes keywords was also advised to increase return on investment. There is no point spending a lot of time and money getting a particular keyword into the top of the SERP’s, only to find that it doesn’t convert as well as another keyword. Use pay per click to discover the top converting keywords before you optimize them for SEO.

Balancing the pay-per-click cost against the financial benefit of the extra clicks leads many advantage. For example, with a conversion rate (the percentage of people who visit your site and buy your product or whatever it is you want them to do) of 1%, it takes 100 visitors before you make a sale. At 1 cent per click those visitors will cost you a total of $1. After that you can decide how much you're willing to pay per click to stay profitable.

PPC advertisers can adjust the maximum bid limit based on the profitability of the campaign. The position of the PPC ad in SERPs is decided accordingly. So if you feel that beyond 15¢ a click your profitability goes down, then you need not bid any more on the same.

PPC is easy - you need not a lot of knowledge and skills to develop fruition. A great advantage to someone who does not have the time to learn optimization or the upfront to paid for it. They never allows the web site owner to truly fault find problem areas of the web site and also it favors big business with large marketing budgets.