Monday, March 16, 2009

What is Organic SEO?

"Organic SEO" refers to the manual type of page optimization vs. automatic submittal and page alteration. Organic search results are those that are displayed "naturally" unlike paid advertising.

Organic SEO is the use to of search engine to draw traffic by means of complex methods and techniques. The technique or optimizing is the process of attaining higher search engine rankings and directories via changes to a site to make it more search engine friendly as well as off page factors that influence ranking such as quality and relevance of incoming links.

A sophisticated search engine optimization company will often take the meaning of "organic" one step further. To such companies, the description of "organic SEO" is not limited to what shows up in the "natural" search engine results - it includes the methodologies used to achieve such rankings.

One of the biggest factors to improving your rankings with natural search engine optimization is by boosting your "Link Popularity" by acquiring or paying for links that point to your web site. These links give you lasting results by giving you top rankings and traffic from the search engines. Plus, the links themselves will provide a significant boost in long term traffic.

A good website does have the characteristics of an organism and does develop in the manner of a living plant or animal. It builds upon itself. It learns how it should behave for its own benefit. Most importantly, it establishes its territory at the top of the search engine results. And as the organism thrives, artificial machine after machine fades into obsolescence.

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